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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Pre-print #32, January-June 2021


María José Benítez de Gracia Universidad Isabel I, Burgos, España
Susana Herrera Damas Universidad Carlos III de Madrid, España
Title Best practices for guiding viewer attention in immersive feature with 360° video Summary Immersive feature reporting with 360º video is a new way of presenting events that transforms the viewer into an eyewitness, or even the main character, of a reality that is being portrayed. Due to the immersive aspect it provides (both technical and narrative), the viewer enters a 360° environment and acquires a first-hand perspective with a vantage point that he or she can control at will. In practice, however, this power is hindered by the fact that on many occasions the journalist is unable to direct the viewer’s attention in the same way as can be achieved with conventional video. The aim of this study is to identify a series of practices that allow the viewer’s attention to be directed without depriving him or her of the power to control the point of view. To achieve this purpose, an exhaustive review of the literature on the subject has been conducted, more than a thousand reports of this type have been viewed, and nine in-depth interviews with experts,professionals and academics have been carried out. As a result, we have identified four types of best practices that can help in achieving this purpose. This study justifies the need for each of them and illustrates their potential with real-life examples taken from reports produced by benchmark media. Keywords Immersive journalism; feature; 360º video; good practices; attention.

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