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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 32, January-June 2021


Carla Tonetto Beraldo Universidade Federal da Bahia (UFBA), Brasil
Alix del Carmen Herrera Universidade Federal da Bahia (UFBA), Brasil
Title Frames in 280 characters: a study on the incorporation process of the frames proposed by Folha Online and Estadão.com in the posts of their audiences on Twitter Summary This article aims to seek connections between the discourses of Folha Online and Estadão.com and the discourses in the posts of their audiences on Twitter around a controversial political event which took place in Brazil in 2019. The discussion arises in a context marked by political affections, strongly established within the Brazilian people after controversial episodes widely reported by the press, ranging from a general mistrust of the media to an energetic defense of individual political positions. Adopting a qualitative and quantitative methodology, we use keywords as units of analysis, and consider both the frequency in the use of those words and the framing function that each one exerts. The results show a relationship between the frames proposed by the media and those used by the audience, but these vary according to each function suggested by Entman (1993). Keywords Framing; Twitter; media discourse; social media.

Edita: Universidad CEU San Pablo

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