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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 32, January-June 2021

Authors

Mateu Terrasa Rico Universidad CEU San Pablo, España
mateu.terrasarico@colaborador.ceu.es
Title Framing and production of stardom in the digital age. Case study: Rosalía’s El Mal Querer in the Spanish written press (2018-2020) Summary We still have not found academic research on the figure of Rosalía. Stardom in popular music within the framework of the digital age, as a phenomenon typical of postmassive societies, is an unexplored scientific realm in our country. Our main objective is to analyse the frames generated by the four main media of the national general press (El País, El Mundo, La Vanguardia and ABC) around the Catalan star. After a narrative and rhetorical framing analysis of 331 articles, we have found a total of 10 culturally embedded frames. The results of the research show the presence of frames and counter-frames within the same media, which makes clear the complexity of the phenomenon and the polymorphic nature of stardom in the digital age. The Catalan artist is questioned by frames that range from archetypal figures such as The Invader or The Revolutionary Artist to social problems such as the gender lack of parity in the music industry or the transformations that identity experiences in globalised culture. Keywords Rosalía and El Mal Querer; narrative and rhetorical framing; stardom in the digital age; digital culture and popular music; frames and press.

 

doi: https://doi.org/10.31921/doxacom.n32a18

Edita: Universidad CEU San Pablo

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