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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 31, July-December 2020


Lucia Ballesteros-Aguayo Universidad de Sevilla, España
Francisco Javier Escobar Borrego Universidad de Sevilla, España
Title The digital ecosystem during the COVID-19 crisis: new normality and lockdown easing and lifting Summary The main aim of this paper is to examine some of the linguistic, conceptual and normative variations, resulting from the public health emergency triggered by the COVID-19 disease, and their rapid spread thanks to new information and communication technologies. Consequently, these technologies have allowed for the shaping of new journalistic and communication narratives. Indeed, as a result of the public health emergency it has been possible to confirm both the greater use of digital platforms and the consolidation of the network society. As to the study methodology, two procedures were employed: on the one hand, a deductive method for establishing the theoretical framework in order to analyse the fluidity, permeability and flexibility of language in this new situation; and, on the other, an inductive method, based on emerging conceptual categories, for creating a corpus of words, many of which will probably be incorporated into the lexicon of the citizenry owing to their interaction in the digital ecosystem. Specifically, the focus will be placed here on a descriptive, qualitative and etymological analysis of three new euphemisms (‘new normality’, ‘lockdown easing’ and ‘lockdown lifting’), due to their strong association with the end of public health crisis and to the fact that they may well be considered as paradigmatic for future research. Keywords COVID-19; digital ecosystem; new normality; lockdown easing; lockdown lifting.


doi: https://doi.org/10.31921/doxacom.n31a17


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Edita: Universidad CEU San Pablo

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