English - Español
Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 31, July-December 2020


Ana Mancera Rueda Universidad de Sevilla, España
Paz Villar-Hernández Universitat de València, España
Title Analysis of the discursive framing strategies used in Spanish press headlines regarding the electoral coverage of Vox Summary This research study is based on the analysis of a corpus of 413 news headlines of eight Spanish newspapers during the election coverage of Vox in the Spanish general elections held in April of 2019. By following the model developed by Gallardo Paúls (2014; 2021 in press), which examines pragmatic categories according to their textual, interactive and enunciative levels, we have identified discursive framing strategies that cognitively guide the headlines of all the newspapers in our corpus. Even though representative illocution was the most frequently used strategy in the texts compiled, a detailed analysis reveals that some of the media (e.g. ABC, La Vanguardia, El País and El Diario) used a evident lexical strategy (for example, the use of metaphors, metonyms, nominalisations with ironic value, etc.), which was able to elicit pre-activations contrary to this political party. Keywords Framing; discursive strategies; political journalism; Spanish press; headlines.


doi: https://doi.org/10.31921/doxacom.n31a16


See statistics for this article

CEU Ediciones

Information and contact: