Title The decline in reputation of communication professionals following the crisis of Valencia’s media system Summary Over the last decade, we have witnessed a decline in the reputation of professions linked to the communication and audio-visual sectors. This reputational crisis occurred in the midst of an economic recession after the closure of RTVV which was the public radio-television broadcaster of the Valencian Autonomous Region between 1989 and 2013. This study presents the results of three questionnaires carried out in 2015, 2017 and 2019 with the aim of gaining knowledge regarding the perception by professionals in the fields of journalism, advertising and audio-visual communication of the reputation of the Valencian communications sector itself. The results confirm a negative reputational perception of professions related to communication, which could be related to a weak structure of associations and the absence of efficient communication policies that might encourage effective dialogue with public administration and Valencian society as a whole. Keywords Reputation; journalism; advertisement; audio-visual communication; Promotion of associations; Lobbying.