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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 30, January-June 2020


Mª Carmen Carretón Ballester Universidad de Alicante, España
Mónica Viñarás Abad Universidad CEU San Pablo,Madrid, España
Title Strategic public relations to foster trust and reputation [monograph presentation] Summary Society in general, as well as particular sectors of the public, actively seek information, but they are also content creators. Therefore, it is not only a matter of disseminating information, but also of communicating in a two-way direction and according to the needs detected from the business or institutional commitment to society. The role of public relations in discovering issues and their scope in reaching audiences (tangible values) is fundamental to effectively managing communication, building trust and gaining reputation (intangible values). Keywords Public relations; trust; strategic communication; innovation; reputation.


doi: https://doi.org/10.31921/doxacom.n30a9


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