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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 30, January-June 2020


Graciela Lamouret Colom Universidad Complutense de Madrid, España
Maria Teresa Garcia Nieto Universidad Complutense de Madrid, España
Title Communicating the humanisation of hospital care. An exercise in social responsibility in Madrid’s hospitals Summary Humanisation is, undoubtedly, a socially responsible commitment for hospitals, an inescapable duty to achieve excellent public relations with patients and their families. Our goal is to learn how the humanisation of health care is communicated in four public hospitals in the Community of Madrid, which serve as a qualitative sample, and to explore the perception that healthcare professionals have of it. To this end, we take as our starting point the Plan for the Humanisation of Health Care presented by the Consejería de Salud [Regional Ministry of Health] in 2016. The results of the documentary analysis, in-depth interviews with those responsible for humanisation in four hospitals and discussion groups with doctors and nurses show that the humanisation process is uneven in these hospitals in Madrid, that communication is a fundamental tool to achieve its objectives, and the need to optimise. Keywords Humanization; hospital communication; social and health responsibility; excellent public relations; healthcare; patient-centred care.


doi: https://doi.org/10.31921/doxacom.n30a10


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