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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 30, January-June 2020


Mª Teresa Logroño Tormo Universitat de València, España
Ramón Llopis Goig Universitat de València, España
Title A typology of theatre audiences based on the impact of various sources of influence and the use of information channel Summary This study presents a typology of theatre audiences that contemplates the impact of the mass media and other influential agents on the decision to attend the theatre, an aspect that has not been examined in previous research. The study is based on a survey of 210 spectators in three theatres in the city of Valencia. The application of various multivariate statistical techniques made it possible to identify a typology with four profiles of theatregoers: the informed-alternative; the documented-receptive; the distant-independent; and the conventional-commercial. This typology brings to light the fact that members of the theatre audience are differentially influenced by media pressure, the thematic content of the representation, the prestige and notoriety of the director and actors, and the intensity with which they search for information and consult views and reviews in the media. Keywords Theater; audiences; cultural communication; mass media; sociology of culture.


doi: https://doi.org/10.31921/doxacom.n30a6


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