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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 29, July-December 2019


Renato Essenfelder Escola Superior de Propaganda e Marketing (ESPM), Brasil
João Canavilhas Universidade da Beira Interior, Covilhã, Portugal
Haline Costa Maia Universidade Fernando Pessoa, Porto, Portugal
Ricardo Jorge Pinto Universidade Fernando Pessoa, Porto, Portugal
Title Automated News in Brazilian television: a case study on the AIDA system (Globo-Brazil) Summary Technological advancements have created a media ecosystem in which traditional journalism sees its existence strongly threatened by the emergence of new players. Social networks have created a competitive environment that, whether due to its dispersion or its capillarity, has relegated the mainstream media to a secondary role in the media ecosystem. Ironically, the technologies that threaten traditional journalism are also those that can save it; provided they are used correctly. Journalism, weakened by the economic crisis and with increasingly smaller newsrooms, has artificial intelligence as an opportunity to recover a certain centrality in the media ecosystem. This paper studies AIDA, a project from the Brazilian television network Globo. This project looked to automation as a way to avoid errors and ambiguities in the news. The study of the AIDA case, complemented by interviews, presents the challenges to achieve the automatization of news regarding electoral polls. Keywords Journalism, automation, Artificial intelligence, innovation, AIDA.


doi: https://doi.org/10.31921/doxacom.n29a13


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