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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 17, July-December 2013


Silvia Martínez Martínez Universitat Oberta de Catalunya (UOC)
Title Convergences strategies: Research of the trends in the incorporation of the interactive resources and distribution platforms in the main communication groups in Spain (2006-2008) Summary The digitalization of the messaged has favored the establishment of synergies in the media groups. Due to the development of strategies for internal cooperation, the property may influence the adaptation of the media to the digital environment. In this context, the study analyzes the uniformity and homogeneity in the provision of interactive applications and distribution platforms in twelve groups of Spanish press between 2006 and 2008 to establish trends in their evolution. The results demonstrate there are different levels of correspondence although it is registered an increase in the number of variables that are present in all the diaries of the group. Keywords Communicating groups in Spain; interactivity; Web 2.0; UGC; distribution platforms


doi: https://doi.org/10.31921/doxacom.n17a7


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