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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom
Issue number: 11, July-December 2010


María José Pérez Serrano Universidad San Jorge
Title A method to analyze the processes of media concentration Summary On these pages we propose a model for analysis of cases of media concentration based mainly on the study of ownership and equity sharing. We choose this point of view as the basis for measuring the concentration of a real way because we think that know the margins set by the law is not useful for this approach and determine who has effective control of the media business yes. The suggested model is structured in four phases: an initial approach, a legal-corporate phase, an analytical-journalistic phase, and corollary, which reflects the new media map after the process. Keywords Method, Methodology, Media Concentration, Media Business, Communication Sciences


doi: https://doi.org/10.31921/doxacom.n11a1


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