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Founded in 2003 / ISSN: 1696-019X / e-ISSN: 2386-3978 / Depósito Legal: M-5852-2003
DOI: 10.31921/doxacom

Issue # 18

January-June 2014

Research articles:

> The Advertising Sector to review: comparison between “Valladolid-Castille and Leon” and Spain
Begoña Gómez Nieto, Universidad de Valladolid
Cristina Benito Vielba, Universidad Europea Miguel de Cervantes
> Appropriation and uses of information and communication technologies (ICT) in the Andean community press in Argentina
Cecilia E. Melella, Universidad de Buenos Aires (UBA) y CONICET
> The narrative construction of everyday reality. A review from the media frames
Salomé Sola-Morales., Universidad Santiago de Chile
> Responsabilidad social y acciones de comunicación “lazo rosa”. El caso de las firmas españolas de belleza y moda
Victoria Tur-Viñes, Universidad de Alicante
Carolina Llopis-Ripoll, Universidad de Alicante
Juan Monserrat-Gauchi, Universidad de Alicante
> Product Placement on Music Video: content analysis of brand placement in the YouTube users’ favourite music videos
José Patricio Pérez Rufí., Universidad de Málaga
José Luis Navarrete Cardero., Universidad de Sevilla
Francisco Javier Gómez Pérez., Universidad de Granada
> Analysis of the communication management in the Valencian traditional industrial sectors
Rocío Blay Arráez, Universitat Jaume I
María Teresa Benlloch Osuna., Universitat Jaume I
Guillermo Sanahuja Peris, Universitat Jaume I
> The paper of the journalists from the point of view of a “transcendental” context
Luis Núñez Ladevéze, Universidad CEU San Pablo
> The role of the media in the commodification of sport
Hibai López González., Universidad Pompeu Fabra

 

Bibliographic reviews:

> How "to tell" in the cybemedia? colloquial Spanish in Digital Journalism
José Ramón Carriazo Ruiz, Universidad Nacional de Educación a Distancia
> Audiovisual Persuasion. Ways, formats and new strategies
Francisco Cabezuelo Lorenzo, Universidad de Valladolid
> Strategies of Multimedia Communication
Francisco Cabezuelo Lorenzo, Universidad de Valladolid
> How to get your message across: last creative trends and processes of innovation in Communication Campaigns
María Sánchez Martínez, Universidad CEU San Pablo
> Methods to innovate in university teaching
Sonia María Martínez Castro, Universidad Católica de Murcia
> The Lords of the power
Francisco Javier Gómez Díaz, Universidad Francisco de Vitoria
> Persuasion. Belief strategies
Clara Muela Molina, Universidad Rey Juan Carlos
> Communication in constant change
Nereida Cea, Universitat Oberta de Catalunya

 

News about doctoral theses:

> City brand, an strategic active of management of the urban image. Proposal of an strategic model of creation of city brand. Keys of consistent management through a case study: Spanish finalist cities to the title of European Capital of Culture 2016
Olga Kolotouchkina Shvedova,
> Process of socialization and Disney and Pixar animation movies. Study of treatment and reception of emotional conflicts in the audience from 5 to 11 years old
Leticia Porto Pedrosa,
> Image of inmigration in Prime Time Television Fiction. Analysis and recommendations to professionals
María Marcos Ramos,
> Press in Guadalajara(1975-2012).
Sonia Jodra Viejo,
> Fiction and no-fiction in the Contemporary Spanish mini-series
Gemma Bellido Acevedo,

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